Sales and marketing leaders at global OEMs are redefining the buyer experience through intelligent, data-driven ETAs, all while outmaneuvering the digital upstarts.
These timelines leverage real-time data to mitigate uncertainties, such as tariff delays, which some say increase costs by $3,258 per vehicle. They already align with evolving buyer expectations, where 54% of buyers have acknowledged that they prefer an exceptional buying experience over a dealer that offers lower price. Automotive sales and marketing leaders who integrate these approaches gain a competitive edge in an industry increasingly defined by precision and predictability.