Powering smarter luxury sales at Muller's Woodfield Acura

For Muller's Woodfield Acura, selling high-quality, reliable vehicles like an Acura begins with the customer experience. Today's customers, especially the ones buying Acuras, know the vehicles as well as the sales reps, so honesty is paramount. These customers also come in knowing what they want and are ready to put in a down payment. No one wants to come and sit in a car dealership for three hours, and it's up to Muller's Woodfield to make sure they have the vehicles their customers want, when they want them.

By using VINView, Muller's Woodfield Acura is able to prepare so that, when a car arrives, it can be tagged straight into service. And by knowing exactly which vehicles are inbound and when, with ETAs closely tracked, they're able to keep their customers informed and satisfied.

“I can get everything ready so that when a car’s here, I can tag them straight into service, and speed-to-market is everything. So, at a time when inventory levels are not the highest, VINView has been a massive help."
- Matthew Lacey, Sales Manager
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Lacey, who grew up with Hondas, said, “Who wouldn’t want the reliability of a Honda just in a nicer, glossier package? That’s what Acura brings. It’s a luxury brand where you’ve got strong reliability. For the people who are driving Hondas, the next logical step is to get into an Acura because they know that it’s going to be reliable, and they want to get into that luxury sector then. It’s an easy transition.”

The team has used VINView to make that transition seamless for customers.